Tech Stack Diagnostic · Free · About 5 minutes

You don't need a solution. You need yours.

Most small businesses pay for software built around how a software company works, then spend hours bending their business to fit it. Tell me how yours actually runs, and I'll show you where your tools are leaking time and money — and what a better fit would look like.

How it works

  1. 1

    Answer a few questions

    About your operations, your team, the numbers you care about, and the tools you pay for.

  2. 2

    Get your report

    You'll see your pinch points, and every finding shows which of your answers it's based on.

  3. 3

    Talk it through (optional)

    A 30-minute call to confirm the findings and decide what, if anything, is worth doing.

Sometimes the answer is a system built for you that you own outright. Sometimes it's just consolidating the tools you already pay for. The diagnostic will tell you which.

What you'll get

A sample pinch point from a diagnostic report.

No client history or retention tracking

Red flag

Client history is what drives rebooking and retention. Without it, every past client is a missed reminder and a rebooking left on the table.

  • How do you track which services a client has had before? — “from memory, I know my regulars”

Built from research into why software fails.

I'm the Chief Technical Officer of trōfik, a platform that turns scattered community input into a defensible engagement record for infrastructure teams. It's now onboarding its first paying customers.

Building it started with a question: why do organisations pay for software they never fully use? The answer was almost never the software's features. It was fit — tools that ask the business to change around them instead of the other way round.

This diagnostic is that research, turned into questions about your business.

Also built for small businesses

AfterClass

Independent language teachers run a small business too. AfterClass is live with a paying language school and turns each live lesson into a week of follow-up practice without extra prep. Read more →

Who it's for

Appointment-based services

Salons, clinics, studios, coaches

Rental & asset-based

Equipment, vehicles, spaces

Product & retail

In-person, online, or both

Projects & professional services

Agencies, consultants, fractional operators

One person accountable.

Small businesses don't need an agency and a six-month discovery phase. I take you from the problem to working software: scoping, design, build and launch. Fixed scope, one person accountable, and you own the code.

Five minutes. No sales call required.

Start the diagnostic

Run a school? Executive Tech Report →